February 2012
28 posts
Idea#583
Set up an olfactory treasure hunt leading people from one fragrance note of a new Kenzo perfume to another all the way to the launch party.
Idea#583
Set up an olfactory treasure hunt leading people from one fragrance note of a new Kenzo perfume to another all the way to the launch party.
Idea#582
Team-up with NASA to design an exclusive range of Van Cleef & Arpels meterorite jewelry with the rarest stones from space.
Idea#581
Set up Marshall speakers in places with particular acoustics on earth and let people remotely play tracks there and listen to the result.
Idea#580
Desing a Wikileaks online APP that streams a thread of all deleted tweets on Twitter (and keep their record)
Idea#579
Design a Renault VIN Decoder application allowing people to decrypt the secret meanings of their Vehicle Identification Number.
Idea#578
Link every shade of Dulux Valentine new “Colors of the World” range to their matching spot in Google Street View.
Idea#577
Send men dressed up in pink rabbit with yellow outfits in the subway to spread the RATP guidelines (and record people’s reactions)
Idea#576
Design an APP allowing people to make their own Old Spice ad by mixing up different scenes and get a unique scene no matter the combination.
Idea#575
Design the longest tin can telephone ever made (with Campbell’s Soup cans)
Idea#574
Design the Dunlopillo Traveling Bed: a single room hotel people can book online to sleep one night in the most peacefull places on earth.
Idea#573
Create an annual report with all the new words that enter the Larousse dictionnary and their relative search trends on Google.
Idea#572
Design a Diesel Stupid APP that gives you one stupid thing to do everyday (to have a successful living)
Idea#571
Measure the speed of Porsche drivers on the freeway and offer to the ones crossing the speed limit a free pass for Le Mans race at the toll.
No idea day
No idea for Valentine’s Day.
Idea#570
Set up a Duracell endless elevator that gives people the feeling that it never stops (and record people’s reactions)
Idea#569
Design an audio drug library allowing people to listen to binaural beats that make them feel a different taste for each Skittles colours.
Idea#568
Set up a Goldneye Reloaded contest on Sony playstation network rewarding the best gamers to “play” for real in the next James Bond movie.
Idea#567
Set up a giant hourglass in the city that acts as a countdown to the apocalypse day (to promote new Axe anarchy)
Idea#566
Sponsor a pilot team in the 24h Le Mans endurance race (to promote Manix endurance range)
Idea#565
Create an Absolut Backdoor campaign consisting of setting up a backdoor entrance in selected parties for Absolut fans and special guests.
Idea#564
Create a K-Way installation with a 360° screen that dives the visitor in a place on earth where it is raining when he turns over a rainstick
Idea#563
Design a Meetic mobile GPS APP allowing users to follow a walking itinerary crossing another single going somewhere in the same direction.
Idea#562
Release a video of a cat eating Skittles and turning into the Nyan cat: the cookie cat flying through outer space.
Idea#561
Design a schizophrenic Vice Facebook application taking control of the user account and turning it into a multiple personalities profile.
Idea#560
Hijack a Google Camera Car during the fashion week to catch the best “street looks” and let Vogue readers browse them in a Street View-way.
Idea#559
Ask Ridley Scott to direct a biopic of a random Facebook user only based on his profile content (to promote the new Facebook timeline)
Idea#558
Set up a guerilla operation where dwellers are invited to swallow a pill to wake up in a Club Med village (and record people’s reaction)
January 2012
30 posts
Idea#557
Create a broken heart recovery program for Meetic users who met somebody and lived a relationship that didn’t work out.
Idea#556
Create a Philosopher vending machine that turns every Oreo inserted into a real gold biscuit (to celebrate the brand 100th anniversary)
Idea#555
Set up a contest asking people to suggest a definition for GAP acronym and release the most liked ideas printed on limited edition t-shirts.
Idea#554
Create the Club Med Utopian villages around the world, where people have to follow radical rules inspired by utopian communities in history.
Idea#553
Set up a Vespa owners dating site.
Idea#552
Set up a co-creation platform to design with Jeep fans the anti-apocalypse ultimate concept car, ready for december 21 2012.
Idea#551
Launch an Ikea range of connected furniture that change shape and colors according to their owners mood analyzed from FB or Twitter status.
Idea#550
Create a feature on Amazon allowing people to choose the manual language when they buy electronic products.
Idea#549
Send a laser robot on the moon allowing Meetic users to crave their names inside an heart on the moon ground (and get the result picture).
Idea#548
Reveal the latest Diesel collection through a live streamed catwalk with models wearing anonymous masks.
Idea#547
Design an ING mobile APP allowing people to simulate a payment to prevent any bad surprise when they check out in a store.
Idea#546
Design a Swatch mobile APP allowing people to enter their birth time to visualize the precise lenght of their life in days, hours, seconds.
Idea#545
Design an online Interflora tool allowing people to generate a flower bouquet according to the perfume worn by the recipient.
Idea#544
Design a WWF Disappearing Life calculator mobile APP allowing to snap any animal to get an estimate of its life expectancy as a species.
Idea#543
Launch a new generation of camera: the first Canon including an OS so people can add APPs to their device and freely expand its features.
Idea#542
Set up a Michelin service allowing people to customize their tire tread designs and leave their unique tracks on the road.
Idea#541
Set up a Renault platform helping people to partner to buy a car together and share it easily according to this fractional ownership.
Idea#540
Set up a Kellogg’s worldwide operation that covers the roofs of the cities with corn mini-fields.
Idea#539
Design a steganography Diesel APP allowing people to hide/unveil a stupid message into a picture and share it with their friends.
Idea#538
Team-up with famous prostitutes like Zahia to design limited edition Agent Provocateur lingerie range.
Idea#537
Team-up with RATP and offer to Free clients free wifi in the subway.
Idea#536
Develop an H&M strategy and team-up with the most famous designers and architects to launch limited edition furniture range.