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Idea#551

Launch an Ikea range of connected furniture that change shape and colors according to their owners mood analyzed from FB or Twitter status.
Posted on January 25, 2012
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Hello, I am Nathanael Este-Klein.
I am a french strategic planner: born in 1985, graduated (from Celsa-Paris Sorbonne) in 2009.
I am often working on many different projects. So I actually never get any time to look for a position.
But I have ideas, everyday.
Therefore, in 2010 when I started wishing to cross the agency playground again, I came up with this concept: publish one original idea a day for a brand, until I get hired.
One fun, strategic, or just weird idea. Each day.
During more than a year, I have enjoyed this project. I almost forgot that it starts as a personal branding initiative.
So one day, it became just my blog.
If you want to know more about me and the "one idea a day" project, you can always read the FAQ or simply email me: nathanael.esteklein (at) gmail.com
Launch an Ikea range of connected furniture that change shape and colors according to their owners mood analyzed from FB or Twitter status.
Posted on January 25, 2012